Generali Group Reports 2019


Cover artworks developed for the 5 annual reports of the Generali Group with the creative direction of Inarea Strategic Design The client asked to represent the core concepts of the Group in a simple way so we used only the coloured stripes from the brand identity to create new symbolism of connection, team working, collaboration, data thinking and technology. So the stripes become something more solid as analogy for the group commitment to reliability.

Creative Direction: Inarea Strategic Design